World Breastfeeding Week

This year World Breastfeeding Week is focusing on the life-saving capacity of breastfeeding both everyday and in emergency situations. They want to ensure in an emergency situation, like flooding, earthquakes or even a pandemic that mothers have first priorty access to food, water and shelter and that they are provided with a safe place to breastfeed.

In an emergency situation breastfeeding your baby is even more beneficial, breastmilk can be one of the only safe sources of food and liquid for your baby and it will keep them fed and hydrated whenever they require. Breastfeeding also helps prevent post-partum haemorrhaging in new mothers, a leading cause of maternal mortality, and once again in an emergency situation when medical help can be stretched to it's limits or even unavailable breastfeeding shortly after brith becomes even more important.

Of course breastfeeding is not straightfoward. Many mothers find it incredibly difficult and most mothers will experience some problems or difficulties at some stage. So at Mum & Bubs we have a range of products which can help mothers overcome both common and not-so-common breastfeeding difficulties. We understand what it's like to both succeed and fail at breastfeeding, and we're committed to ensuring mothers can breastfeed their babies whenever it is possible.